Kormann finds insights on first bowhuntArchery Trade Association CEO Matt Kormann takes a selfie in his treestand. New CEOs often start their tenures with listening tours, traveling to meet with members and learn more about the industry. Matt Kormann climbed a tree. Even though he's afraid of heights. The new CEO of the Archery Trade Association is an avid target shooter, but had never been bowhunting. So there he was in late October, some 15-20 feet above the ground, aiming an arrow at a whitetail buck. "It was a really incredible experience," Kormann said, despite missing the deer. "The upshot for me is I kind of got hooked on it. I'm trying to find time on the calendar… Read More